WHAT IS THE VIEW OF WOMEN IN AESTHETIC PRACTICES TODAY? HOW MUCH DOES THE PERCEPTION OF VIRTUAL AESTHETICS AND SOCIAL MEDIA ADS AFFECT WHEN DECIDING ON AESTHETIC INTERVENTION?

¹Plastik Rekonstrüktif ve Estetik Cerrrahi Ofisi, Plastik Cerrahi, Bursa, Türkiye The aesthetic sector, which is growing rapidly every year, affects every segment of the society. While this medium offers many advantages for those who have the right knowledge, many suffer from exaggerated promises. Which side in society is this rate favorable, do people get faster and more accurate information, or are preconceptions cultivated in minds difficult? This is a new sociological problem worth investigating and, unfortunately, very little has been analyzed. In this study, what affects the decisions of women about aesthetic intervention, virtual aesthetics promotions and how effective social media are in these decisions are questioned and current aesthetic perception of women is investigated. Turkey Statistical Institute in Bursa province and Turkey Researchers Association agreed that socioeconomic status and Bursa considering the age scale for the provinces half has been aesthetic intervention 500 women with were surveyed by face to face interviews. Participants, society's aesthetic perspective, spouse's reactions, aesthetic interventions in unauthorized places, age and marital status differences according to the opinion, most aesthetic interventions, economic perspectives, preferred institutions, the Internet and television advertising and campaigns to view their views and complications 25 questions asked. When the results are evaluated, it is concluded that the advertisements, promotions and campaigns made by the internet and social media uncontrollably reach hundreds of thousands of people every day thanks to the power of this media, and that the protective accuracy of health and science is overlooked and marketed as a commercial consumption material, and people are affected by aesthetics. Keywords : Aesthetic applications, aesthetic perspective, internet, social media, virtual advertising